Class

Production 101

POSTED ON SEP 13, 2021 BY ANGGA PRASETYA

Got a campaign ready to be produced? Let us help you with a hint of our Production Workflow to ensure everything goes well. Taken from our internSeed Proficiency materials, here’s a bit of what we discussed during “Production 101” session!

Let’s begin with: PRODUCTION WORKFLOW

We divide our workflow into 4 sections for a simpler depiction.

  1. Brief
  2. Pre-Production
  3. Production
  4. Post-Production

BRIEF

A brief is created in accordance with the Campaign Deck which often includes Storyline (for video), Visual Benchmark, with a Content Plan built for a specific range of time.

PRE-PRODUCTION

Following the pre-determined Brief, list and collect the object below:

  • Moodboard
  • Talent Suggestions
  • Location
  • Properties
  • Shot List
  • Budget
  • Call Sheet

 

Send this to your client or your finance person for approval, a collection of these elements are what we call as PRODUCTION BRIEF.

 

PRODUCTION

On D-Day, we advise you to make sure you keep an eye on:

  • Duration!

  • The wellbeing of your crew & talent

  • Keep everything within your budget

 

POST-PRODUCTION

Here are some of the things you might add during post-production process:

  • Curate and edit photos/videos
  • Take Voice Overs
  • Add Graphics or Motion
  • Music 
  • SFX

 

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